Thursday, May 01, 2008

Iron Man and Great Expectations

In publishing, sometimes too much advance notice can be a problem. This is true in fiction and the hobby game industry. What often happens when several months pass between the announcement of a book/product and its arrival is that the potential customers and fans often speculate, in fact re-writing and redesigning that which hasn't been released. Then, when the big day arrives, expectations are never met because too much speculation has surrounded the project, or too much time passed before the release. Imaginations have had time to run wild, everyone's hopes, dreams, desires are placed upon the anticipated book/product, and it isn't possible to live up to the ideal version that has formed in the public mind.

It seems The Onion has taken advantage of this by turning the table on the film Ironman. Rather than speculating about the film, they tackle the shocking news that the trailer is going to be transformed into a full feature film. Of course, this mock news report is funny from both sides of the issue.

Wildly Popular 'Iron Man' Trailer To Be Adapted Into Full-Length Film

Do watch it a second time simply to read the ticker.


Jeff Edwards said...

I have read nothing but rave reviews for IRON MAN. The critics that I read on a regular basis seem to love it.

On the other hand, THE INCREDIBLE HULK seems doomed before it is even released. News of disputes between star, director, and studio have tainted the project and I wonder if people have written the film off already.

The most vivid memory I have of pre-release hype is the Devlin/Emmerich GODZILLA. No box office results could have met the expectations. And truly, the film was a big disappointment to me because of its content, not its financial performance.


Charles Gramlich said...

Hilarious. It is a good trailer, though. I've got to get to Burger King and get some of those cups.

Stewart Sternberg said...

I am pleased to announce that Iron Man was an amazing experience. Yes, I have fan boy tendencies, but I promise I'm being honest when I say that as a cinematic experience, this film, thanks to a rocking performance by Downey Jr. and an edgy script, that this will be a film that kicks off a franchise. Without giving anything away though, let me say that the franchise it kicks off will not be an Iron Man franchise.

William Jones said...

Jeff - I was surprised to learn that they are attempting The Incredible Hulk again. This is one that just doesn't seem to work. I'm not sure why, maybe the effects, maybe the premise. Notice how much the military industrial complex is seeping into these films?

Charles - I haven't see the BK cups, although BK was mentioned in the film. The ultimate in product placement with Stark stating, "I want an American cheeseburger." It would seem BK has won the title.

Stewart - I thin you're right on all counts. This film did pack a punch. The audience cheered, yelled, and was delighted wen Iron Man fought a battle (in his usual suit). What surprised me was the reduced amount of Iron Man in the film. But as you mentioned, it is being setup for a franchise, and so far it seems like they can follow through.

Jeff Edwards said...

William, I think it's appropriate that the military is present in IRON MAN and HULK, given the history of the comics. Defense contractors, rampaging beasts, etc.

I don't think this is new. Substitute Godzilla for the Hulk and you'll remember tanks were always firing away at Godzilla and scientists were often coming up with methods to destroy him.

In comics and films over the last 20 years, we've had the marines in ALIENS, the mutant registration act and the Stryker storyline in X-MEN, etc.